Bloom & Petal Co.

Our Fitzroy Story

Founded from a lifelong passion for nature's untamed beauty, Bloom & Petal Co. is more than just a flower shop—it's a design studio where every stem tells a story. We believe in the power of flowers to transform spaces and moments.

We are committed to sustainable floristry, sourcing the freshest seasonal blooms from local Victorian growers to craft arrangements that are both breathtaking and kind to our planet. From our vibrant Fitzroy studio, we pour heart and artistry into every piece.

The founder of Bloom & Petal Co. arranging flowers in her light-filled Fitzroy studio.

Our Floral Services

Bespoke designs for every occasion, delivered across Melbourne.

A hand-tied bouquet of vibrant, seasonal flowers.

Daily Bouquets & Delivery

Artisan bouquets featuring the best of the season, available for same-day delivery in Fitzroy and surrounding suburbs, bringing natural beauty right to your doorstep.

Order Now

An elegant floral arrangement on a corporate reception desk.

Corporate & Office Florals

Elevate your workspace with our weekly floral subscriptions for receptions, boardrooms, client gifts, and corporate events. Impress with ongoing elegance.

Get a Corporate Quote

Floral & Terrarium Subscriptions

Enjoy a regular delivery of fresh flowers or unique terrariums directly to your home or office. Choose from weekly, bi-weekly, or monthly plans for continuous joy.

Subscribe & Save

A modern dried floral arrangement in a ceramic vase.

Dried Flowers & Preservation

Discover our exquisite collection of everlasting dried flower arrangements, ideal for timeless decor. We also offer professional preservation services for your cherished special occasion bouquets.

View Dried Collection

Weddings & Events

Creating unforgettable floral moments for your most important day.

01

Consultation

We begin with a personal, in-depth consultation to understand your unique vision, explore mood boards, confirm venue requirements, and align on your style and budget.

02

Design & Proposal

You'll receive a detailed, bespoke proposal complete with a custom mood board, a comprehensive floral plan, and transparent pricing tailored to your dream event.

03

Creation & Delivery

Our dedicated team meticulously crafts every floral detail and ensures stunning, timely installation on your special day, handled with care and precision.

A bride holding a stunning, cascading wedding bouquet.

An elegant floral centerpiece on a wedding reception table.

A beautiful floral arch set up for a wedding ceremony.

Enquire About Your Wedding

Our Commitment to the Planet

Locally Sourced

We prioritize flowers from Victorian and Australian growers to reduce transport emissions and support our local community.

Seasonal First

Our designs celebrate the best of what's naturally in season, ensuring ultimate freshness, longevity, and sustainability.

Foam-Free Design

We've eliminated single-use floral foam, utilizing innovative reusable mechanics and organic techniques for a greener approach.

Waste Reduction

All green waste is meticulously composted, and we are dedicated to using recyclable or consciously reusable packaging wherever feasible.

Unleash Your Inner Florist

Join us in our Fitzroy studio for a fun, hands-on floral workshop.

A group of people happily participating in a floral design workshop.

Upcoming Workshops:

Terrarium Crafting Workshop

Saturday, November 16th - 2:00 PM

$95 AUD Book Now
Seasonal Bouquet Masterclass

Saturday, November 30th - 2:00 PM

$120 AUD Book Now

We also host private workshops perfect for hens' parties, birthdays, and corporate team-building events. Contact us to learn more!

From Our Studio

A vibrant bouquet with peonies and ranunculus.

A large scale floral installation hanging from a ceiling at an event.

A dark and moody floral arrangement with deep red dahlias.

A close-up shot of a beautifully crafted terrarium with moss and ferns.

A beautifully decorated wedding tablescape with long floral runners.

A feature wall adorned with an installation of dried flowers and grasses.

What Our Clients Say

"Bloom & Petal Co. created the most magical flowers for our wedding. They completely understood our vision and the result was more beautiful than we could have ever imagined. The attention to detail was incredible, making our special day truly unforgettable."

Jessica & Mark T., Wedding Client

"The weekly floral delivery to our office has completely transformed the atmosphere. Our clients always comment on the beautiful, fresh arrangements. Their service is reliable, consistent, and the designs are always fresh and unique, perfectly reflecting our brand."

David Chen, Office Manager, Tech Solutions Pty Ltd

"I did the terrarium workshop and had the best time! It was so well-organised, fun, and I came away with a gorgeous creation for my home. Highly recommend for a creative and relaxing afternoon, a truly unique experience."

Chloe L., Workshop Attendee

"Every bouquet I've ordered from Bloom & Petal Co. has been absolutely exquisite. Their flower choices are always so thoughtful, and the arrangements burst with life and character. They're my go-to for any occasion."

Sophie R., Regular Customer

"We commissioned a large dried floral installation for our new cafe, and it's become the focal point of the space. Bloom & Petal Co.'s artistry and professionalism surpassed all our expectations. It's truly a work of art."

Liam P., Cafe Owner

Get In Touch

We'd love to hear from you. Visit us in Fitzroy or send us a message below.

Send Us a Message

Find Us

147 Lilydale Street, Fitzroy, VIC 3065, Australia

+61 3 9876 5432

info@bloomandpetalco.com.au

Mon - Fri: 9am - 5pm | Sat: 10am - 4pm